Jonathan Safron Foer has always had a different perspective on what the reader should expect. This Princeton grad dropped a brief foray into medical school to pursue his writing career that started under Joyce Carol Oates.
After writing Everything is Illuminated, and most recently, Eating Animals, he has branched out to the book as the medium between the text and the reader with his most recent work, Tree of Codes.
Instead of merely pushing the limits of words, he was challenged their vessel. And what better way to tell eReaders and electronic publishing that the print book has yet to find it's perfect replacement than to complete a project wholly unreproducible through it?
Hats off to Jonathan Safran Foer, the publisher who said yes to his outrageous idea, and the designers who made it possible on nearly impossible publishing budgets.